# PReciousPulse > PReciousPulse is an AI visibility, AI discovery and PR advisory platform from PRecious Communications. It helps communications, marketing and client-service teams understand how AI systems mention, cite, compare and recommend brands, then turn findings into PR, content, SXO and source-building actions. PReciousPulse is designed for AI-era communications work. It audits how large language models and AI answer engines understand a selected brand, which competitors appear in answers, which sources are cited, and what evidence or content could improve AI findability. Key concepts: - AI Visibility: whether AI systems mention, rank or recommend a brand for relevant questions. - AI Search Presence: whether answers have usable source support, citations or search-visible proof. - Market Lens: a market, language and audience-lens scan for brand visibility, competitors, source URLs and recommended actions. - AI Query Check: a way to test stakeholder-style questions and inspect model answers, mentions, recommendations and citations. - Category Association: a map of the topics, proof points, problems and buying situations AI systems connect to a brand. - PR Action Ideas and Campaign Brief Builder: workflows that turn visibility and source gaps into content briefs, PR actions, source-gap tasks, prompt packs and campaign briefs. - Source Quality: source evidence is classified as owned, third-party, competitor, partner/customer or media/source authority. Important interpretation notes: - Pulse scores are directional audit signals, not a market research panel or guaranteed search ranking. - Client-ready claims should include scan date, market, language scope, model/provider set, source URLs, confidence and limitations. - Owned sources are useful for factual proof, but third-party and media/source authority links are stronger validation for AI recommendations. - Recommendations and benchmark examples are separate: competitor examples show what good looks like, but should not be copied as execution. ## Product Pages - [PReciousPulse application](https://pulse.preciouscomms.com/): Interactive demo app for AI visibility auditing, Market Lens scans, AI Query Check, Category Association, PR Action Ideas, Campaign Brief Builder and PR Advisory Chat. - [Version endpoint](https://pulse.preciouscomms.com/api/version): Current public version metadata and change summary. - [Health endpoint](https://pulse.preciouscomms.com/api/health): Public operational health readout for configured provider state and guardrails. ## Primary Workflows - [Pulse Briefing](https://pulse.preciouscomms.com/): Executive view of AI visibility, AI brand mentions, search presence, sentiment, competitor benchmark and recommended actions. - [Market Lens](https://pulse.preciouscomms.com/): Market and audience-lens scan that checks AI mentions, competitors, source URLs, provider status and recommended next actions. - [AI Query Check](https://pulse.preciouscomms.com/): Query-level audit for buyer, stakeholder or media questions, including model answer style, brand mention, recommendation strength and citations. - [Category Association](https://pulse.preciouscomms.com/): Topic and positioning map showing which associations AI systems connect to the brand. - [PR Action Ideas](https://pulse.preciouscomms.com/): Evidence-grounded PR, content, SXO and source-building actions based on active brand context and findings. - [Campaign Brief Builder](https://pulse.preciouscomms.com/): Working campaign briefs that include evidence basis, source URLs, scan metadata, limitations and next steps. - [PR Advisory Chat](https://pulse.preciouscomms.com/): Advisory interface that interprets visibility findings and grounds recommendations in evidence before giving advice. ## Output Formats - Executive AI Authority & Recommendation Brief: leadership-ready summary of discovery signals, authority evidence, recommendation readiness, source quality, risks and recommended actions. - Evidence Appendix: model/provider readouts, citations, source types, scan metadata and limitations. - PR Action Plan: ranked actions for earned media, thought leadership, source-building and SXO work. - Content Opportunity Map: answer-ready topics, source gaps, proof points and content priorities. - Content Calendar: sequenced content and PR activities tied to visibility gaps and retest dates. - Prompt Pack: repeatable stakeholder questions for retesting AI visibility over time. - Campaign Brief: audience, message architecture, evidence needs, suggested execution, channels, measurement and limitations. - Source-Gap Tracker: owned, third-party, competitor, partner/customer and media/source authority gaps to close. - Retest Plan: when to rerun scans, which questions to ask and what movement to look for. ## Source And Evidence Rules - Prefer specific source URLs over generic homepages. - Separate owned-source proof from third-party validation. - Do not treat competitor-owned pages as brand proof. - Attach source URLs beside reported numbers when using scan outputs in client-facing material. - Flag partial provider results and unavailable models clearly. - Avoid client-ready language-level claims until local-language cells have completed or are labelled directional/not measured. ## Related External Context - [PRecious Communications](https://www.preciouscomms.com/): Parent communications agency context. - [PRecious Communications contact page](https://www.preciouscomms.com/contact/): Public contact route for agency enquiries. ## PRecious Published Reference Articles - [The 2026 B2B PR Playbook: Mastering AI Search Visibility](https://www.preciouscomms.com/the-2026-b2b-pr-playbook-mastering-ai-search-visibility/): Owned PRecious article on AI search visibility, SXO, GEO, answer engines, citation authority and B2B communications. - [AI-First PR: Inside PRecious Communications' Govern First Strategy](https://www.preciouscomms.com/precious-communications-ai-first-pr-govern-first-strategy/): Owned PRecious article on AI-first PR, governance, digital visibility and GEO-era communications. - [Is the Old Agency Model Finished? The Rise of AI-First PR](https://www.preciouscomms.com/ai-first-agency-model-transformation/): Owned PRecious article on AI-first advisory, LLM visibility, GEO and machine-readable brand positioning. - [The Narrative Vacuum: Securing AI Discovery for Regional Connectivity](https://www.preciouscomms.com/the-narrative-vacuum-securing-ai-discovery-for-regional-connectivity/): Owned PRecious article on AI discovery, regional category visibility and Generative Engine Optimization. ## Founder And Executive Thought Leadership - [If an AI agent cannot find you in Southeast Asia, you do not exist in the market](https://e27.co/if-an-ai-agent-cannot-find-you-in-southeast-asia-you-do-not-exist-in-the-market-20260523/): e27 byline by Lars Voedisch on AI agents, Southeast Asia market visibility and AI discovery. - [PR is your megaphone: Why startups must master visibility in the AI era](https://e27.co/pr-is-your-megaphone-why-startups-must-master-visibility-in-the-ai-era-20250915/): e27 byline by Lars Voedisch on startup visibility, PR and AI-era findability. - [How to optimize campaigns for AI answer engines: 15 key components](https://www.forbes.com/councils/forbesagencycouncil/2026/03/25/how-to-optimize-campaigns-for-ai-answer-engines-15-key-components/): Forbes Agency Council expert panel on AI answer engines and campaign optimization, including Lars Voedisch. - [The Govern First Advantage: How PRecious Communications transitioned to an AI-first advisory model](https://marketech-apac.com/the-govern-first-advantage-how-precious-communications-transitioned-to-an-ai-first-advisory-model/): MARKETECH APAC article on PRecious Communications' AI-first advisory model. - [Your CEO's veto is making your brand fade out of the AI future](https://www.linkedin.com/pulse/your-ceos-veto-making-brand-fade-out-ai-future-lars-voedisch-hx4lc/): LinkedIn article by Lars Voedisch; treat as executive-owned social POV, not independent third-party validation. - [SXO, AI and strategic communications LinkedIn post](https://www.linkedin.com/posts/larsvoedisch_sxo-ai-strategiccommunications-share-7422914849816428544-ztR0/): LinkedIn post by Lars Voedisch; executive-owned social POV. - [SXO, GEO and public relations LinkedIn post](https://www.linkedin.com/posts/larsvoedisch_sxo-geo-publicrelations-share-7446141831123394560-1G4r/): LinkedIn post by Lars Voedisch; executive-owned social POV. - [Tactical versus strategic SXO LinkedIn post](https://www.linkedin.com/posts/larsvoedisch_tactical-strategic-sxo-share-7431567723199070208-46sR/): LinkedIn post by Lars Voedisch; executive-owned social POV. - [Public relations, SXO and startups LinkedIn post](https://www.linkedin.com/posts/larsvoedisch_publicrelations-sxo-startups-share-7376888975518597121-ZB4U/): LinkedIn post by Lars Voedisch; executive-owned social POV. ## Optional - [README](https://pulse.preciouscomms.com/README.md): Local setup and provider configuration notes. - [Version history](https://pulse.preciouscomms.com/docs/version-history.md): Completed release notes. - [Version planning](https://pulse.preciouscomms.com/docs/version-planning.md): Forward-looking roadmap. - [Product guide](https://pulse.preciouscomms.com/docs/pulse-product-guide.md): Internal product language, UI and report consistency guidance.